About Château Mongiron
Chateau Mongiron unveils its redesigned logo and wine label, a visionary creation by renowned designer Alan Chan. The design masterfully blends the winery's Bordeaux heritage with a modern artistic vision. The design seamlessly integrates the winery's Bordeaux heritage with a contemporary artistic flair, positioning Chateau Mongiron as a standout in the prestigious Bordeaux wine market.
With fine wine excellence and a forward-thinking vision, it aims to redefine standards in the competitive Bordeaux market. A refined redesign further solidifies its premium standing.
Logotype & Logomark
Logotype
The logotype integrates the refined elegance of classic European typography with a subtle influence of Asian calligraphy, shaping a distinctive "East-meets-West" aesthetic. This unique design language not only pays homage to Bordeaux's storied wine culture but also enhances its appeal to emerging Asian markets.
Logomark
The logomark has undergone a meticulous refinement, with Alan reimagining the dragon fossil motif into an elegant conch shell design, accentuated by a luxurious gold tone. This timeless emblem symbolizes vitality, peace, and enduring sophistication while remaining central to Chateau Mongiron's brand identity.
Our Wines
The Wine Label Upgrade introduces eight meticulously crafted designs across four collections: Premium, Signature, Sub-Brand and Limited Edition. The refreshed aesthetic embraces an "East meets West" philosophy, seamlessly blending Asian calligraphy elements with a dragon fossil motif. Each label incorporates a thoughtfully structured logo system, showcasing creative variations of the iconic "M" or the name of Mongiron. Enhanced by gold embossing, the designs exude a timeless elegance, perfectly capturing the sophistication of Chateau Mongiron.
The signature series, Chateau Mongiron Rouge and Chateau Mongiron Blanc represents the estate's distinct and most classic offering. The label design features a vertically oriented logo, drawing inspiration from traditional Asian reading formats. The label's unique color, with a subtly distinct undertone compared to other edition, underscores the rich heritage and timeless elegance of Chateau Mongiron.
Chateau Mongiron Signature Rouge
Chateau Mongiron Signature Blanc
The Sub-Brand series, Matin de Mongiron and Micle de Chateau Mongiron spotlight bold "M" iconography, delivering a youthful, dynamic, and captivating visual identity. This vibrant design strengthens brand recognition while appealing to a broader, younger audience with its fresh and contemporary aesthetics.
Matin de Mongiron
Micle de Chateau Mongiron
The Premium Series, La Fleur de Mongiron Rouge and Prior de Chateau Mongiron Blanc, preserves the essence of the original mark design while integrating the upgraded Mongiron logo for a refined elevation. La Fleur preserves its elegant design, highlighting blackcurrant, blackberry and black cherry tones. Prior Blanc features an upgraded logotype for a cleaner, cohesive look, showcasing tropical fruits and mineral notes.
La Fleur de Mongiron Rouge
Prior de Chateau Mongiron Blanc
The Limited Edition, Chateau Mongiron Rouge and Chateau Mongiron Blanc are adorned with calligraphy inspired brushstrokes depicting two dragons entwined with a ball, artfully forming the "M" of Mongiron. Reflecting Asian artistry, the design symbolizes strength, prosperity, and good fortune.
Chateau Mongiron Limited Edition Rouge
Chateau Mongiron Limited Edition Blanc
Contact Us
For inquiries, please email us at info@chateaumongiron.com